The internet has come a long way in the past two decades. Recently, we’ve seen a surge in quality among many small or local business websites. A quality site empowers small to medium sized businesses to take on the bigger players. At the same time, several websites have become out dated and have lost their attractiveness and/or functionality because of their reluctance to follow the most recent trends. We understand the reluctance when you don’t have access to someone you can trust to properly update and maintain your site.
Your online customers can easily make out if your website looks outdated or doesn’t offer a satisfactory experience. A good way to test your web site to make sure it is up-to-date is see how it displays on your smart phone. Do you like the way your business looks on your phone? If you’re your answer in no, you can be sure your customers won’t like it either!
Website Not Optimized
In today’s connected world, the majority of people access websites with their smart phones. If a web site is slow loading or seems disproportionate on a smartphone, it means it has not been optimized for mobile phones. This can cost you customers.
If the site is not displaying properly on a mobile device, your online visitors will only be on your site for a brief while. So, it’s vital that you make sure you get the message about your products and services across quickly in the most effective way. If you are not able to provide the information quickly and obviously, visitors will simply click away to another website. To avoid losing visitors make sure the main page contains all the essential navigation and functionality and the message is in plain and easy terms. If you feel your website is appropriately designed, you may still ask for a second opinion from close friends who will be more honest in their review of your website. Also, have it tested on multiple devices as well as browsers.
Difficult to Navigate
The website should be simple to navigate. The visitors must not ever get ‘stuck’ in some part of the web site and find it difficult to go back. The navigation bar is typically towards the top of the web site. It should offer the user easy navigation.
If your web site is well navigable, customers will spend more time on it, and this increases their visit duration, which can result in increased business conversions or product purchases.
Doesn’t Look Fashionable
It will be obvious to your visitors if your web site is outdated. To remain competitive in the online market, your site should look current and have updated information. It’s best to seek the unbiased opinion of your friends. This can offer you some valuable insight into what should be done to make it more appealing.
Poor Conversion Rate
When a potential client visits your web site, you are likely hoping they engage in some kind of activity such as responding to a Call-to-Action (CTA), submit a query form, sign up for a newsletter, purchase a product or perform some sales related action. If you’re obtaining less response and your conversion rate is on the decline, then there’s cause for concern. It implies that your web site isn’t providing the client what they are wanting to find or it just doesn’t have the attractiveness of your competitor’s sites. Once you’re aware that something is wrong and it’s have a negative impact on your conversion rates, it’s time to seriously consider a website redesign.
Lots of Bling
Make sure that the site doesn’t have too many bells and whistles. Too many graphics, pop ups or scripts don’t impress your visitors, it just slows down your web site and drives visitors away.
It’s much better to have a simple but optimized website. It loads faster and conveys the message to the web visitors without any further hiccups.
For a free professional website design evaluation contact us today: 214-432-1608