Most discussions on mobile web designing strategies hover around screen resolutions, browsers and design constraints. But, be sure to ask and get answers to how mobile and web-based sites are different from each other, when you’re planning a mobile friendly website.
The reason is simple, crucial and centers on defining your target audience. The type of visitors using mobile sites are pretty different from the laptop totting group. The mindset, age group, income levels, spending habits and response mechanisms of Smartphone users differ to a great extent from those of the desktop variety.
That brings up the number 1 strategy, where your mobile site developer plays a key role. An internet marketing savvy developer uses analytics, studies the behavioral patterns and picks the web design elements that are right for your target audience.
Chances are that you already have a web based site and are extending your internet presence through a mobile friendly site. Even then, instead of a mere change, go for a comprehensive mobile friendly redesign.
Mobile sites are situational:
It’s likely that the visitor is looking up your site while outdoors or away from an office and is looking for information that’s important to them RIGHT NOW. In such a situation, the probability of the visitor turning into a customer is higher because they are looking for something the need now. Keep your communication direct and straightforward. Lop off long descriptions and secondary elements. Limit the number of links offered. Your prospective visitor really just needs one link to get to the next page, so don’t force them to scroll back and forth trying to find the “right” link. Give them the right one!
Build a brand through an artistic mix of layout, color schemes and navigation tools. Don’t worry that the mobile screen is too small. Expert designers know how to work wonders within the tiny frame.
The net speed is slower on most mobile devices. To manage this hurdle, the design has to be simple and avoid any kind of memory overload.
Given that mobile devices come in various sizes and are likely to be used outdoors, resolution and display need to be designed for proper visibility on various screen sizes and under direct sun light.
Make sure the site opens smoothly on different browsers.
Single-Column Layout is ideal for mobile screens as it’s easier to read and comfortable for the visitor to pick where they want to go.
Avoid fancy navigation and make sure to select well-known icons, with a mobile, the fewer choices the better.
Double check to see that contact information, apps, videos, hyperlinks, event registration, site search and other functionalities work as you expected them to.
Red Spot Design can provide more answers and guidance on creating mobile websites that work and work right. Give us a call today for a free, no obligation quote.