Press releases are a great way to market your business to get your name out there and they are a great form of search engine marketing.
Here is an example:
We recently became a Dallas Better Business Bureau Accredited business so we decided to do a short press release about this.
Dallas Web Design – Press Release #1 Listing in Bing.com
The ranking results do not necessarily last for a long time, but it is a great way to get news about your company out to the public and can many times bring in a number of new leads for people looking for your services.