Essential things all author websites should have
What To Include In An Author Website
An author’s website should have a lofty goal as it needs to respond and perform. A website shouldn’t be just a static business card. It should be a marketing platform serving as a hub of your online activities, from blogging, selling books, and participating in social media. These components allow you to grow your reach and increase sales.
Even though every author has different goals for their site, your personality and genre must set a unique tone for your website. Here is what to include on an author’s website.
A List of Your Published Books
An author site is one of the best and practical sales tools. Most websites feature a page listing all of their published books and links to purchase each one. Generally, they:
Link to the book page in the top navigation to make it easy for visitors to find the page irrespective of where they land on the site.
Show the book covers to help spark the recognition later when readers browse the latest book deals or a retailer’s search results page.
Comprises a brief elevator pitch where every book features a quick synopsis or blurb from a recognizable author
Includes links to all retailers where the book is accessible to help visitors easily find every book when shopping.
The Author’s Latest and Upcoming Release
The majority of author websites have a prominent feature section on the homepage for marketing their latest work. This makes it easier for fans to find their books with the recent buzz. Any author who has a book coming out sooner tends to feature this instead, and alter the language from coming soon or available, immediately after the launch date comes.
A Way to Subscribe to Updates
The majority of well-designed author sites make it easier for visitors to sign up to get updates from the author. Amassing email addresses allows authors to establish a relationship with interested readers. The email subscriptions can be more meaningful than Facebook likes or a Twitter follower, where updates can get lost due to platform algorithms or excess noise.
The form on the author’s website tend to:
- Have few fields that ask field like email address, email, or first name
- Be easy to find. The majority of sites comprise the subscription from the homepage and in the blog’s Some have pop-up forms that appear after a short period.
- Specify what the visitor is signing up for. Most forms include some text that specifies whether the visitor can expect monthly newsletters, updates on upcoming books, and notification of blog updates.
- Include a special freebie. Some authors provide an exciting giveaway like a free sneak peek chapter, an opportunity to win an autographed book, and even a free book to increase the sign-ups.
Means to Contact the Author
Even though some authors make it hard for individuals to find their contact details, the majority of websites comprise a page or form for getting in touch with the author. This opens a line of communication for viewers who want to send their appreciation or feedback about the book and make sure that the author does not miss out on essential media opportunities.
Rather than making the viewers to search for the email address or perform social media sleuthing, authors can:
- Put a line in the menu bar
- Have a contact form. Including a contact form rather than an email address dissuades spammers and bots from wreaking excess havoc on the authors’ inbox.
- Specify other contact information. If the author has personnel who handle communications, those personal contact details must be included on the contact page.
Links to Social Media Profiles
Having an online presence, including in social media platforms, offers readers a perfect means to interact with the author instead of sending a mail into the dark void. Since having a social media presence has become famous, authors make it easier for readers to find their profiles. Here are some of the areas they tend to put icons linking to each of their social media platforms.
- The site’s sidebar
- The blog’s sidebar
- The left side of the site’s navigation bar
- The site header, opposite the logo
List of Upcoming Events
Make sure your author’s website design company includes a page listing for your upcoming events they will be attending. This allows fans to save the date for any local event for them. Some of these events include:
- Book readings and signings
- Speaking engagements
- Panels or conferences they will be attending
- Workshops they will be hosting
- Live broadcast interviews
A Blog to Showcase Their Personality
Having a blog does not translate to updating it every time. But fans will appreciate having an idea about the writing process and the author’s personality. Here is the kind of content authors should include:
- Insider info: includes behind-the-scenes looks at their work in progress.
- Announcement: most authors include updates in upcoming books like cover releases and preorder availability news
- Book recommendation: this comprises book reviews, recommendations of other books in the author’s genre, and a list of the best books.
- Contests: most authors host giveaways or contests for their upcoming releases or new books.
- Publishing experiences: some authors offer insights into their publishing procedure, whether highlighting how they found a literary agent.
- Author tips. Some authors offer writing and publishing tips for other authors
- Personal posts. This comprises things such as recipes, photos from the latest trip, and random musings.
An author’s website must make it easier for the visitor to find what they want fast. The majority of authors include the variation of this hierarchy in their navigation bar. It follows in the order of books, events, blogs, and contact.
Other authors include some links for readers to win free books, short stories, or excerpts.
Does an Author Need a Website?
As a budding author, you want to make sure you have many people read and enjoy your book. However, among the challenges that come from this is the lack of enough exposure. Even though you wrote the most exciting book, that alone will not bring in a lot of value since you must promote your piece of writing as fast as possible.
Trying to reach your target audience is never an easy task, so you must push the boundaries. That’s why promoting your book through the author’s website is the best choice. There are many author web design options you can choose from. Here are the reasons you need an author’s website.
The lack of enough exposure is eliminated when you hire author website design services to create an informative site for you. With a well-optimized website, readers will easily find your book, and many people will begin learning about your book. They’ll also be able to share the book’s website with their friends and colleagues.