At its core, SEO is about user satisfaction. The more people visit your site, find what they’re looking for, and are pleased with their experience, the higher your site will rank. Web design and aesthetics are often overlooked aspects of SEO, and sites that overlook design are missing out on clicks and conversions. To raise…Read more..
The search behemoth Google is slowly starting to roll out a new policy for web indexing. The concept is to rank mobile versions of websites higher than desktop sites, anticipating the trend that has seen mobile browsing overtake desktop browsing over the last decade. As of December 2017, only a few websites are currently indexed…Read more..
Although much has changed over the past decade when it comes to using “the right” Search Engine Optimization strategies, SEO itself is still extremely important when building a website. A website should ideally be built including effective SEO from the start. It is much easier to implement a solid SEO plan when you create a…Read more..
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When the Panda algorithm was first launched in February of 2011, while it caused wave of panic and hysteria within the SEO community, it was pretty easy to define its focus. Busting thin content sites, (the majority of which were being paid for by Google through Adsense). Then In April of the following year, along…Read more..
All men can see these tactics whereby I conquer, but what none can see is the strategy out of which victory is evolved. Sun Tzu – Author of The Art of War circa 500 BC We don’t make the rules – we just play the game. In February 2011, Google announced a new algorithm. Announced…Read more..
On January 15th, 2013, Facebook announced the beta launch of their own search service, called Graph Search. It’s called that, according to founder Mark Zuckerberg, because it’s algorithm is based on the remarks and actions of the other people in your social graph, (We think that is a terrible name! btw). This is good for…Read more..
Have you ever heard of negative SEO ? Well, it’s become a hot topic of late. Negative seo is basically the act of securing non-relevant, low quality, image damaging inbound links from the cheapest, dirtiest sites on the net, using anchor text to target over-used, and often blatantly offensive terms, then pointing them at a…Read more..