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Case Study for HVAC Filtration Company in Dallas

INDUSTRY

CLIENT NAME

Tex-Air Filters

LOCATION

Dallas, TX

PROJECT TYPE

Website Redesign

WEBSITE URL

www.texairfilters.com

The Client

Tex-Air Filters is an HVAC filtration provider serving Dallas, TX and the surrounding areas. They specialize in commercial HVAC filtration services, custom air filter manufacturing, and professional filter changing solutions for a wide range of facilities and industries.

Why Tex-Air Filters Came To Us

Tex-Air Filters partnered with Red Spot Design to improve their website and online presence because they needed:
  • A modern website design that better reflected the quality of their services
  • Improved navigation and a more user-friendly experience across all devices
  • A stronger online presence in competitive Texas markets
  • Clearer messaging for their commercial HVAC filtration services
  • Better visibility and organization for their full range of service offerings
  • A more effective eCommerce system to showcase and sell their air filter products online

Website Design Goals

Project goals for Tex-Air Filters

GOAL #1

Modern, cleaner look aligned with branding

GOAL #2

Improve navigation + user experience

GOAL #3

Highlight key services / listings / portfolio

GOAL #4

Integrate request a quote forms and  ECommerce

The Website Transformation

BEFORE

AFTER

Notable Website Features for Tex-Air Filters

Key website features for Tex-Air Filters

  • Modern, mobile-friendly website design optimized for all devices
  • Streamlined navigation for easy access to filtration products and services
  • Dedicated service pages for distribution facilities, construction filtration, and filter changing services
  • Clear call-to-action sections to encourage quote requests and customer inquiries
  • SEO-focused content targeting Dallas, Fort Worth, Austin, San Antonio, and Houston markets
  • Professional service overview sections highlighting custom filter manufacturing services
  • Fast-loading pages designed to improve user experience and search visibility
  • Contact forms and inquiry features for simplified customer communication
  • ECommerce to sell their air filter products

Platform + Build Notes

Key website features for Tex-Air Filters

Platform/CMS:

WordPress / Woocommerce

Theme approach:

Custom / Child theme / Component system

Key Plugins/Apps/Integrations:

  • Elementor Website Builder
  • WooCommerce Shopping Cart

Hosting/Maintenance:

  • Managed WordPress hosting
  • Routine plugin and security updates
  • Website backups

Our Web Design Process

01
Discovery

Audience, competitors, goals

02
Design Concept/Demo

Homepage mockup first, feedback loop

03
Subpage Design + Development

Templates, components, content migration

04
QA + Launch

Responsive checks, speed, forms, tracking

05
Training

How client updates content

Page Speed Optimization

desktop page speed optimization for texairfilters
mobile page speed optimization for texairfilters

Review from Tex-Air Filters

We worked with Red Spot Design to update our website and had a great experience. Their team was responsive, easy to work with, and delivered exactly what we needed. The site is clean, professional, and functions well across orders, forms, and overall usability. They stayed on schedule and handled revisions quickly. I would recommend them to any business looking for a reliable web design partner. That second version reads tighter and more confident.

Tammi Aycoth

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