A business website home page is often the first point of contact between a company and its potential customers. A well-designed home page can help create a positive first impression and build trust and credibility with visitors. Many of our clients ask “what should be on a homepage of a website”. At Red Spot Design we design fully custom websites so each site is different, but a typical business website home page web design layout will usually includes several key sections that serve specific purposes, such as showcasing the business’s unique selling proposition, highlighting its products or services, and providing contact information. In this article we’ll explore each of the parts of a typical business website home page web design layout in more detail and discuss their importance.
What Should Be On The Homepage Of A Website
Home Page – Website Header
The header is an essential part of any website and it is the first thing that visitors see when they arrive on the site, and it’s essential to make a great first impression. A well-designed header can help visitors quickly understand what the website is about and navigate to important pages. A good header should be clean and simple so that visitors can find what they’re looking for quickly. One of the key elements of the header is the logo. The logo represents the brand and should be prominently displayed at the top of the page. It’s important to ensure that the logo is high-quality and clearly visible on all devices. Another crucial element of the header is the navigation menu. The navigation menu should be easy to use and prominently displayed, allowing visitors to quickly access the different pages of the website. It’s also essential to include contact information, such as contact us link, phone number, email address, or physical address sometimes, so that visitors can quickly get in touch with the business if they have any questions or concerns.
Examples of Homepage Headers
Home Page – Hero section
The hero section is the most critical section of the home page website design and is designed to grab visitors’ attention and communicate the business’s unique selling proposition (USP) or key message. It typically includes a large image or video, a tagline, and a call-to-action (CTA) button. The hero section is a great place to showcase the business’s strengths and make a memorable first impression on visitors. A well-designed hero section can significantly increase engagement and improve the overall user experience. One of the most important elements of the hero section is the image or video. The image or video should be high-quality, relevant to the business, and visually appealing. The tagline should be short, clear, and concise, communicating the business’s USP or key message. The CTA button should be prominently displayed and easy to use, prompting visitors to take action, such as making a purchase or signing up for a service.
Examples of Homepage Hero Sections
Home Page – About Us section
The About Us section provides an overview of the business, including its history, mission, values, and team. This section is an opportunity to tell visitors more about the business and what sets it apart from competitors. A well-written About Us section can help build trust and credibility with visitors. The About Us section should be written in a clear and concise language that is easy to understand. It should provide visitors with a brief overview of the business’s history, including when it was founded and how it has evolved over time. The mission statement should be clear and concise, outlining the business’s goals and objectives. The values section should explain the principles that guide the business’s decision-making and operations. The team section should introduce the key members of the team, highlighting their qualifications and experience.
Examples of Homepage About Us Sections
Home Page – Products or Services section
The Products or Services section is where businesses can showcase their offerings, including images, descriptions, and pricing information. This section is an opportunity to highlight the benefits of the business’s products or services and convince visitors to take action. A well-designed Products or Services section on the homepage can help visitors find what they’re looking for quickly and make informed purchasing decisions. The section should include high-quality images that accurately represent the products or services. The descriptions should be clear and concise, highlighting the features and benefits of each product or service. The pricing information should be prominently displayed, and it’s important to be transparent about any additional fees or charges that may apply.
Examples of Homepage Product or Services Sections
Home Page – Testimonials section
The Testimonials section on the home page is a great way to build trust and credibility with visitors. This section features customer reviews or testimonials that demonstrate the business’s reliability and quality. It’s important to include testimonials from a variety of sources, including customers, industry experts, and influencers. The testimonials should be prominently displayed and easy to read. They should be authentic and not overly promotional, and it’s important to include the customer’s name and a photo if possible.
Examples of Homepage Testimonials Sections
Home Page – Features or Benefits section
The Features or Benefits section on the home page website design highlights the key features or benefits of the business’s products or services. This section is an opportunity to showcase the unique features or benefits of the business’s offerings and convince visitors to take action. A well-designed Features or Benefits section can help visitors understand how the business’s products or services can meet their needs. This section should be easy to understand and visually appealing. The benefits should be prominently displayed and clearly communicated, outlining how the product or service can solve the visitor’s problem or meet their needs. The features should be presented in a way that is easy to understand, highlighting the unique selling points of the product or service.
Examples of Homepage Features or Benefits Sections
Home Page – Blog or News section
The Blog or News section is a great way to showcase the business’s thought leadership and expertise in its industry. This section features the business’s latest blog posts or news articles and may also include links to the business’s social media pages. A well-maintained blog or news section can also help improve the website’s search engine rankings. This section should be regularly updated with new and relevant content, providing visitors with useful information and insights. The content should be easy to read and visually appealing, with high-quality images and well-crafted headlines. You can also to include social sharing buttons to make it easy for visitors to share the content on their own social media platforms.
Examples of Homepage Blog or News Sections
Home Page – Contact Us section
The Contact Us section provides contact information for the business, such as phone number, email address, and physical address. It may also include a contact form for visitors to fill out. This section is an opportunity to make it easy for visitors to get in touch with the business and ask questions or provide feedback. A well-designed Contact Us section can help visitors feel more comfortable doing business with the company. The section should be prominently displayed and easy to find, with clear and concise contact information. It’s also important to respond promptly to any inquiries or feedback that visitors may provide.
Examples of Homepage Contact Us Sections
Home Page – Call to Action (CTA) section
A Call to Action (CTA) section is an essential part of any business website home page design layout. This section prompts visitors to take a specific action, such as making a purchase, filling out a form, or signing up for a newsletter. The CTA section is typically located in the hero section of the home page and often features a large, attention-grabbing button. A well-designed CTA section can significantly increase conversions and help visitors take the next step in their customer journey.
When creating a CTA section, it’s essential to ensure that the language is clear and concise. The text should be action-oriented, compelling, and easy to understand. The button should be prominent, with a color that contrasts with the rest of the page to make it stand out. It’s also important to ensure that the CTA is relevant to the visitor’s needs and interests.
For example, a CTA section on an e-commerce website might encourage visitors to “Shop Now” or “Add to Cart.” On a SaaS website, the CTA might be “Start Your Free Trial” or “Schedule a Demo.” A blog might feature a CTA to “Subscribe to Our Newsletter” or “Download our Latest Guide.”
It’s also crucial to optimize the CTA section for different devices, as visitors may be viewing the website on a desktop, tablet, or mobile device. A mobile-optimized CTA section will ensure that visitors can easily navigate the website and take action, regardless of the device they’re using.
Examples of Homepage Call To Action Sections
Home Page – Footer
The Footer is the final section of the homepage web design and may contain links to important pages, such as the About Us page, Contact Us page, and Privacy Policy. It may also include copyright information and social media icons. This section is an opportunity to provide visitors with important information and make it easy for them to navigate to other pages on the website. A well-designed footer can help improve the website’s usability and user experience. It’s important to keep the footer clean and simple, with clear and concise links to important pages. It’s also essential to ensure that the footer is consistent across all pages of the website. The copyright information and social media icons should be prominently displayed and easy to find.
Examples of Homepage Footers
Homepage Web Design Examples
Homepage Web Design Example for Home Builder Website
Homepage Web Design Example for Medical Website
Homepage Web Design Example for Custom Wood Working Website
Homepage Web Design Example for Realtor Website
Homepage Web Design Example for Musician Website
Homepage Web Design Example for Insurance Website
Homepage Web Design Example for E-commerce Website
In conclusion, a well-designed business website home page design is critical for establishing a strong online presence and attracting potential customers. By incorporating the various sections that make up a typical business website home page layout, businesses can effectively communicate their value proposition, showcase their offerings, and provide a positive user experience for visitors. Whether it’s the header, hero section, About Us section, Products or Services section, Testimonials section, Features or Benefits section, Blog or News section, Contact Us section, or footer, each component plays a crucial role in presenting the business in the best possible light. By understanding the importance of each section and designing them with the user in mind, businesses can create a home page that effectively engages and converts visitors into loyal customers.
