Author Website Design
Custom Web Design for Authors
If you are a writer or author and are looking to promote yourself and your books then look no further than Red Spot Design.
At Red Spot Design, our website design team will create an author website that will match with the atmosphere of your books as well as give visitors information needed about you and how to contact you. We are your source for author web design services.
The following are a few of our author and book web design clients:
Does an Author Need a Website?
As a budding author, you want to make sure you have many people read and enjoy your book. However, among the challenges that come from this is the lack of enough exposure. Even though you wrote the most exciting book, that alone will not bring in much value since you must promote your writing as fast as possible.
Trying to reach your target audience is never an easy task, so you must push the boundaries. That’s why promoting your book through the author’s website is the best choice. There are many author web design plans you can choose from. Here are the reasons you need an author’s website.
The lack of enough exposure is eliminated when you hire author website design services to create an informative site for you. With a well-optimized website, readers will easily find your book, and many people will begin learning about your book. They’ll also be able to share the book’s website with their friends and colleagues.
Online-based word of mouth will play a vital role in helping bring in more sales. This means the payoff will be surprising. You should try and push the boundaries when it comes to reaching your target audience. Since there are many millions of potential clients online, this approach is an effective way to bring in many readers.
A professional Online Presence
Most individuals won’t buy your book if they don’t find any information about you in the online arena. A website inspires and instills trust. It allows you to display some of your past work. Furthermore, it makes it easier to show you are a vetted author. Furthermore, you get a chance to share samples and helpful insights as you assist your clients. Everyone will love these results, and the payoff will be great in the end.
A Website is Important for Marketing Success
Irrespective of how you try to market your newly published book offline, the truth is that the majority of sales will happen online. That is why you need to hire author website design services to help you create a well-optimized website. The faster you get a new website up, the easier it will be for individuals to reach you online. People get an opportunity to learn more about the book, the things you crafted, and why you shared this fantastic piece with the public. While it is not easy to try and achieve that, it will pay off handsomely. So, use it as an advantage.
You Can Make an Email List
Even though you are not a business owner, you need an email list. This is because you will form a database of passionate fans, and you can share updates and news. Individuals that are interested in your book will sign up for your newsletter. This way, you will share ideas, news, and updates and market your newly published book through email marketing. Email marketing is one of the effective marketing tools and websites for authors that lets you create the best list.
You Can Create Blog Posts
A website is one of the best platforms to share ideas about the process involved in your book-writing journey, reviews, news, and many more. You can craft blogs, and these will boost your Search Engin Optimization (SEO), plus, it will be easy to interact with readers and know what they think about the writing. This is helpful since it brings ideas, exposure, and a meaningful connection with your audience. Since that is hard currently, having an author website is important.
Promotes Your Social Profiles
It’s a smart idea to promote your social media profiles. Not every individual has a social media account. This means they might be missing all your updates and knowledge shared online. It is important to create a website. Owning a website has been made easy with the help of author website design companies. The most exciting part is that it will help you get more exposure, and having your social media links and links is good since it improves your SEO.
Sharing Upcoming Events
Another important thing to include on the custom author website is the list of all upcoming events. Sharing this list of events is essential since people will know where to find you and how they can achieve that. Furthermore, it’s an amazing way to interact with those individuals that have bought your book. It is always important to have better ways to market your book events, and that will be helpful in the long run.
With a website, you can extend what you have in the book and add more ideas and guides to potential readers. The secret is to include the things that are not available in the book. That way, you will also encourage individuals to check out your website. Furthermore, it’s a good way to prove that your book is worth reading.
Amazing Networking Opportunities
A website will make it easier for you to showcase your knowledge as an author. This is because online offers more networking ideas and opportunities. Connecting with other authors offers you more exposure. While trying to do that, you should take your time, and all will work out perfectly fine. All the details matter, so ensure you share all the essential information. While there, do not hesitate to connect with readers as well since this will be an amazing experience.
It’s important to create your author’s website immediately. All author websites are a treasure-house when it comes to creating the required exposure and generating sales for your book. The website can be utilized as a canvas for your impressive work, and you can also display it to your audience. It is not easier to catch the readers’ attention, but a site will help you get the best results and the best approach you’ve wanted. The moment you begin marketing your writing work using author websites, things will start taking shape. This means you will get the best results.
What To Include In An Author Website
An author’s website should have a lofty goal as it needs to respond and perform. A website shouldn’t be just a static business card. It should be a marketing platform serving as a hub of your online activities, from blogging, selling books, and participating in social media. These components allow you to grow your reach and increase book sales.
Even though every author has different goals for their site, your personality and genre must set a unique tone for your website. Here is what to include on an author’s website.
A List of Your Published Books
An author site is one of the best and most practical sales tools. Most websites feature a page listing all their published books and links to purchase each. Generally, they:
Link to the book page in the top navigation to make it easy for visitors to find the page irrespective of where they land on the site.
Show the book covers to help spark recognition when readers browse the latest deals or a retailer’s search results page.
Comprises a brief elevator pitch where every book features a quick synopsis or blurb from a recognizable author
Includes links to all retailers where the book is accessible to help visitors easily find every book when shopping.
The Author’s Latest and Upcoming Release
The majority of author websites have a prominent feature section on the homepage for marketing their latest work. This makes it easier for fans to find their books with the recent buzz. Any author who has a book coming out sooner tends to feature this instead, and alter the language from coming soon or available, immediately after the launch date.
A Way to Subscribe to Updates
The majority of well-designed author sites make it easier for visitors to sign up to get updates from the author. Amassing email addresses allows authors to establish a relationship with interested readers. Email subscriptions can be more meaningful than Facebook likes or Twitter followers, where updates can get lost due to platform algorithms or excess noise.
The form on the author’s website tends to:
Have a few fields asking for an email address, email, or first name
Be easy to find. The majority of sites comprise the subscription from the homepage and in the blog Some have pop-up forms that appear after a short period.
Specify what the visitor is signing up for. Most forms include some text that specifies whether the visitor can expect monthly newsletters, updates on upcoming books, and notifications of blog updates.
Include a special freebie. Some authors provide an exciting giveaways like a free sneak peek chapter, an opportunity to win an autographed book, and even a free book to increase the sign-ups.
Means to Contact the Author
Even though some authors make it hard for individuals to find their contact details, the majority of websites comprise a page or form for getting in touch with the author. This opens a line of communication for viewers who want to send their appreciation or feedback about the book and make sure that the author does not miss out on essential media opportunities.
Rather than making the viewers search for the email address or perform social media sleuthing, authors can:
Put a line in the menu bar
Have a contact form. Including a contact form rather than an email address dissuades spammers and bots from wreaking havoc on the authors’ inboxes.
Specify other contact information. If the author has personnel who handle communications, those personal contact details must be included on the contact page.
Links to Social Media Profiles
An online presence, including on social media platforms, offers readers a perfect means to interact with the author instead of sending mail into the dark void. Since having a social media presence has become famous, authors make it easier for readers to find their profiles. Here are some areas where they tend to put icons linking to each social media platform.
The site’s sidebar
The blog’s sidebar
The left side of the site’s navigation bar
The site header, opposite the logo
List of Upcoming Events
Ensure your website design includes a page listing the upcoming events they will attend. This allows fans to save the date for any local event for them. Some of these events include:
Book readings and signings
Panels or conferences they will be attending
Workshops they will be hosting
Live broadcast interviews
A Blog to Showcase Their Personality
Having a blog does not translate to updating it every time. But fans will appreciate having an idea about the writing process and the author’s personality. Here is the kind of content authors should include:
Insider info: includes behind-the-scenes looks at their work in progress.
Announcement: most authors include updates in upcoming books like cover releases and preorder availability news
Book recommendation comprises book reviews, recommendations of other books in the author’s genre, and a list of the best books.
Contests: most authors host giveaways or contests for upcoming releases or new books.
Publishing experiences: some authors offer insights into their publishing procedure, whether highlighting how they found a literary agent.
Author tips. Some authors offer writing and publishing tips for other authors
An author’s website must make it easier for visitors to find what they want quickly. The majority of authors include the variation of this hierarchy in their navigation bar. It follows in the order of books, events, blogs, and contact.
Other authors include links for readers to win free books, short stories, or excerpts.
8 Ways To Promote An Author Website
Social media: Social media is a powerful tool for promoting an author website. Platforms like Twitter, Facebook, Instagram, and LinkedIn allow authors to connect with their fans, share updates about their latest books, and promote their website. By consistently posting engaging content and interacting with followers, authors can build a strong online presence and drive traffic to their website.
Book promotion websites: Book promotion websites like Goodreads, Bookbub, and LibraryThing are great places to reach a wider audience of book lovers. These websites allow authors to list their books, receive reviews, and interact with readers. By utilizing these platforms, authors can increase visibility for their books and website and connect with potential fans.
Email marketing: Email marketing is a cost-effective way to promote an author website. By building an email list of subscribers, authors can send regular newsletters promoting their website and new content. This helps to keep fans engaged and informed about the author’s work, and can lead to increased traffic to their website.
Book clubs and literary events: Attending book clubs, literary events, and book fairs is a great way for authors to network with other writers and readers. By participating in these events, authors can connect with potential fans, promote their books, and drive traffic to their website. In addition, participating in online book clubs and discussion forums can also help authors reach a wider audience.
Book reviews: Encouraging readers to leave reviews of an author’s books on their website and on sites like Amazon, Goodreads, and Barnes & Noble is a great way to promote an author’s work. Positive reviews help to build credibility and attract new readers to an author’s books and website.
Guest blogging: Guest blogging is a great way for authors to reach a new audience and drive traffic to their website. By reaching out to other websites and blogs in their niche, authors can write guest posts that showcase their expertise and promote their website. This can help to establish the author as a thought leader in their field and increase visibility for their work.
Search Engine Optimization (SEO): Optimizing an author website for search engines is crucial for increasing visibility and driving traffic to the site. By using relevant keywords, meta descriptions, and alt tags, authors can improve their website’s search engine ranking and make it easier for potential fans to find their work online.
Paid advertising: Investing in paid advertising, such as Google AdWords or Facebook Ads, can be an effective way to promote an author website and reach a wider audience. By targeting specific demographics and interests, authors can ensure that their advertisements are seen by potential fans and drive traffic to their website.
By utilizing a combination of these tactics, you can effectively promote your author website and reach a wider audience.
Author Web Design Services
Red Spot Design is conveniently located in the Dallas / Fort Worth (DFW) Metroplex and we offer our author web design services to the following cities locally, however we can service clients worldwide:
Allen, Fort Worth, Lewisville, Arlington, Frisco, McKinney, Bedford, Gainesville, Mesquite, Carrollton, Garland, Plano, Dallas, Granbury, Richardson, Decatur, Grand Prairie, Coppell, Denton, Grapevine, Rowlett, Desoto, Greenville, Sherman, Duncanville, Haltom City, The Colony, Euless, Hurst, Irving, Flower Mound, North Richland Hills, Argyle, McKinney, Addison