During Google’s 15th birthday last September 27, 2013, a new algorithm, named Google Hummingbird, was launched. The algorithm was built to improve the search results for users. But what does the new update affect online businesses?
Will it help them grow or will the update be their downfall?
The reason for the update may be due to the increase in number of smart devices offering the ability of verbal/ voice searches. Searches on the web will remain consistent but the results being displayed are changed based on what’s best suited for the user.
How can this new update affect businesses?
Not much. Even after the birth of recent updates like Panda and Penguin, sites producing quality content will never be penalized or negatively affected. In fact, sites having useful content for users will have the easiest effort in garnering organic traffic.
What online businesses should do?
All businesses should focus on making their company’s name synonymous to their field of expertise. Businesses can stay ahead of the competition by taking advantage of all the best marketing strategies in their disposal. Every business should aim to be the leading authority in their respective fields.
Individuals starting out a business on the internet should look for a company that is well-versed in internet marketing. Here are some of the reasons why:
1. They can offer you strategies that are both cost-effective and time-saving.
2. They can get you greater internet exposure at a faster pace.
3. They can get your site a strong search engine presence the safe way.
4. They can get you a legitimate increase in website traffic.
5. The promise of great return of investment.
Every business has its own audience, but not all businesses understand their audience’s needs. Companies prioritizing the needs of their users will always be the champion in their respective fields. No matter how many updates Google launches, you will survive as long as you follow a strong internet marketing strategy.